Kellogg Sr. Manager, Cheez-It, On The Go - Insights & Planning in BATTLE CREEK, Michigan
We are committed to continue shaping the future of our industry. We’re unafraid to forge new paths and inspire new thinking, because we believe in helping people, striving for a better, brighter future.
Are you looking to use your consumer insights and planning knowledge to play a key role in advancing our market leading brands? Lead with us as you keep our marketing cutting edge and our consumers excited. The passion and dedication our people put into the marketing of our brands is one of the things that makes Kellogg Company great. Enrich yourself as you work for a company that delights the world through foods and brands that matter.
While you are at it you’ll be building your network and expertise in a thriving environment of professional development and teamwork. And together we’ll build a stronger future for our company and your career.
WHAT WILL I BE DOING?
In your role as a Senior Manager, Insights & Planning - Cheez-It crackers and the On-The-Go Category, you will act as a strategic business partner to the brand and innovation team and provide consumer insight and direction to drive brand growth. You will be part of our success by:
Initiating, as well as designing, managing and analyzing market research to provide actionable information and recommendations
Focusing clients on consumers and consumer needs while managing research priorities to meet critical business deadlines
Analyzing the total business on a macro level to provide actionable information on consumers, competitors, customers and overall business performance
Providing expert knowledge of the consumer needs and how our brands can most effectively meet those needs through communication platforms and/or product innovation. Utilize existing segmentation tools and new research techniques to develop powerful and inspiring consumer and market insights for the brand
Lead the Integrated Commercial Planning process including the advanced targeting approach and measurement to optimize brand communication to the optimal targets with the most effective communication
Supporting innovation by identifying new product opportunities, leading the development and assessment of foods and concepts, developing market forecasts and shaping launch plans
WHAT DO I NEED TO DEMONSTRATE?
As well as a hunger to learn and succeed in Market Insights & Planning, to be considered for this position you must be able to meet the following requirements:
Bachelor’s degree in Business Administration, Market Research, Advertising, Marketing or related field
Substantial consumer insights and marketing research experience
Ability to identify and prioritize key business issues, translate them into objectives and match research tools with business needs
Ability to break down and summarize research information
Experience in executing, analyzing and developing recommendations based on several key methodologies
Lives the KValues: integrity, accountability, passion, humility, simplicity and success
- MBA or Master’s degree in Market Research, Advertising or related field
The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this Link at https://e-verify.uscis.gov/emp/media/resourcesContents/EverifyPosterEnglish.pdf for English or this Link at http://e-verify.uscis.gov/emp/media/resourcesContents/EverifyPosterSpanish.pdf for Spanish.
Title: Sr. Manager, Cheez-It, On The Go - Insights & Planning
Location: USA-MI-Battle Creek - Corporate Headquarters
Requisition ID: MAR001493
Job Function: Marketing
Job Type: Professional
Closing Date: Oct 1, 2017, 10:59:00 PM
Relocation Assistance: Yes