Kellogg Brand Manager (과장급) in 11, South Korea
Grow with us as a Brand Manager. An exciting opportunity has arisen for a Brand Manager to join our busy Marketing team. In a consumer focused organisation, this Brand Manager role reporting to the Marketing Manager, will lead and execute all elements of the Marketing Mix for a growing category to positively impact the top and bottom line of the business.
WHAT WILL I BE DOING?
In your role as Brand Manager - Snack at Kellogg Korea, you will be part of our success by
Prepare and agree the annual volume and investment plan for the brands managed. On an ongoing basis, monitor and review this plan to ensure performance vs. objectives and efficient use of resources to achieve the established goals
Work with the internal counter part (Innovation, trade marketing & sales team), creative agency, media agency locally ensuring the most efficient use of investment through a variety of communication channels
Work with Regional Innovation manager to get stage gate approval and prepare and execute Innovation launch plans in market.
Initiate to propose the research and/or help execute local research projects as required
Undertake brand analysis as requested as part of the annual planning cycle
Work closely with Trade Marketing, KAM and sales in local market for Marketing Operation to ensure effective execution of actions at point of sale
Continuously monitor brand performance and competitor activity, proactively reacting to changes and threats; be able to provide estimations and forecasting about volume and share
Manage the day-to-day business processes for the brands to ensure effective and efficient business management (e.g. budget management, IBP process, Category Review process, etc.)
Respond to data requests from Area Marketing as required
Ensuring clear direction given to other Dept. and co-workers (Brand Operation team) and all Talent Management Processes are followed.
Lead execution of trial & marketing activations
Pringles: Step change local trial & marketing plans on KR Snacks with better IEP and insights
Provide expert leadership and guidance to Singapore and their agency partners on all aspects of local trial & marketing activations
local consumer insights
local market understandings on media & trends on trial
local alliance partners to make the trial program bigger
local trade activations to be linked with ATL activities
WHAT DO I NEED TO DEMONSTRATE?
As well as proven success in a similar role and a hunger to learn, you must be able to meet the following requirements:
Bachelor's degree or equivalent
Must be bilingual and able to communicate effectively in both Korean and English
Minimum 6 years classic blue chip FMCG marketing experience.
Self-motivated, highly flexible and takes the initiative to do what’s needed
Ability to provide clear leadership and direction to cross-functional teams and present outputs to a broad range of internal and external customers
Strong oral, written communication, and presentation skills
Expert of major ATL activities (TV campaign, PowerPlay) and BTL activities
Strong analytical skills and ability to make actionable recommendations
Experience managing a P&L
WHAT ELSE DO I NEED TO KNOW?
You will frequently work in dynamic, tight deadline situations to plan, present, and monitor projects.
Kellogg Company is an Equal Opportunity Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people.
Title: Brand Manager (과장급)
Requisition ID: MAR001816
Job Function: Marketing
Job Type: Professional
Closing Date: Nov 30, 2018, 9:59:00 AM
Relocation Assistance: No