Kellogg Associate Director, Data Operations in BATTLE CREEK, Michigan
Achieve your potential at Kellogg Company as a Director, Data Operations. You will partner with the Sr. Director, Marketing Operations to identify best in class data partnerships and data-driven ecosystem partners (data, media, tech) and processes to advance our data strategy and march towards omni-channel addressability.
If you are passionate about matching marketing art with strong marketing science, and are naturally excited about playing an active role in the rapid evolution of marketing, we want you to come join our high functioning team that wins together. Now it’s up to you.
HERE’S A TASTE OF WHAT YOU’LL BE DOING
Data-Driven Roadmap - You’ll provide leadership in data-driven approaches including Data Management Platform management, negotiation of 2nd and 3rd party data partnerships and data activation models, embed data-driven planning activation and optimization into the Integrated Commercial Planning (ICP) Model, and ensure Experience Planning teams and Brands have thorough knowledge of data-driven ecosystem and implications for people-based marketing
Collaboration - You’ll work with our Information Technology and CRM team to ensure 1st party data is on-boarded and activated within the data-driven ecosystem, partner with Sr. Director, Media Operations on key vendor assessments , partner with Insights, Experience Planning and BU Marketing to infuse data upstream in ICP process; including consulting on Advanced Targeting process, collaborate with KG and Starcom analytics to synthesize and roll-out cross-BU learnings and incorporating that into the data playbook (from BU specific measurement plans, Market Mix Modeling, meta analysis)
Actively participate in ongoing Joint Business Partner (JBP) management and partner discussions/negotiations: You’ll be sharing JBP learnings and best practices with Experience Planning and BU leads, contributing to Global JBP strategies and managing partner relationships
Co-author and/or approve Annual Media Landscape/POV’s - (e.g. Cross-Device, Programmatic Playbook), Regional Media/Programmatic Guidelines, Digital KPI’s (iVT, Viewability, Frequency). You’ll be vetting new vendors/tools/processes (e.g. Meta Learnings)
YOUR RECIPE FOR SUCCESS
Bachelor’s degree in a related field
Extensive years of integrated marketing experience with superior digital proficiency
Familiarity with marketing technology landscape and tools (e.g. DMP, DSP, Identity Resolution, etc.)
Demonstrated ability to engage, lead and influence others—up, down and across
Experience and ease speaking to groups of all sizes
Experience managing multiple, significant budgets supporting complex projects with precision and detail orientation
Significant agency (or internal agency) media or strategic planning experience
Experience in the CPG/FMCG industry
Please note: Location may be flexible for the right individual and amount of travel required will be dependent upon this
It’s best to apply today, because job postings can be taken down and we wouldn’t want you to miss this opportunity. To learn more about what’s next, click on one of the links below:
Kellogg K-Values at http://www.kelloggcareers.com/global/company-and-values.html
New Hire Benefits Guide at http://www.kelloggbenefitsguide.com/
THE FINER PRINT
Must also be able to work 12 hour shifts on an alternate schedule including weekends, holidays and the availability to be called in on a 24-hour basis, including many weekends, to support any system related issues with or without reasonable accommodation is an essential function of this position.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this Link at https://e-verify.uscis.gov/emp/media/resourcesContents/EverifyPosterEnglish.pdf for English or this Link at http://e-verify.uscis.gov/emp/media/resourcesContents/EverifyPosterSpanish.pdf for Spanish.
GROW With Us.
Title: Associate Director, Data Operations
Location: USA-MI-Battle Creek - Corporate Headquarters
Other Locations: USA-IL-Chicago, United States
Requisition ID: MAR001887
Job Function: Marketing
Job Type: Executive
Closing Date: Ongoing
Relocation Assistance: Yes