Kellogg European Digital Specialist in DUBLIN, Ireland
At Kellogg's we have a vision of enriching and delighting the world through foods and brands that matter; with the purpose of nourishing families so that they can flourish and thrive.
Our Vision and Purpose are at the heart of everything we do. Simple yet powerful, they define why we're here and where we're going - made possible by the extraordinary talent of everyone who works here. People like you. Our heritage, through the inspiration of W.K. Kellogg, continues to drive our company and keeps us committed to creating a stronger future every day, by putting people first in everything we do.
Operating in more than 180 countries, across 6 continents, with dedication and passion from each and every one of our 30,000 employees, we are extremely proud of our ever growing portfolio of over 1,600 food products, which include iconic brands such as Pringles, Frosties, Special K and Corn Flakes.
Our company is a place where innovation lives on, where we never stop learning and where we’re excited about tomorrow. It is this belief that brings us together and sets us apart.
In our Cereal Headquarters in Dublin, your role will be to work with our agencies and internal teams to develop the digital strategy and content for some of our huge Kellogg's Cereal brands across Europe.
As a digital specialist for Cereal brands, you will drive forward Kellogg's Cereal brands digitally to ensure we maintain relevance to consumers. You will champion the use of digital content, harness the power of technology, and embed the use of data to grow our brands.
You will also oversee flawless delivery and brilliant execution of the digital projects you work on ensuring they are delivered on time, on budget and to required quality standards. You will internally be closely working with Brand Marketing, Experience Planning, Marketing Operations and Activation teams to create activities to drive our business forward.
WHAT WILL I BE DOING?
Work with agencies and Kellogg experience planner to develop plans that are innovative and ambitious in the experiences we create for our consumers
Analyse the tactics we develop to deliver planned consumer experience
Works with agencies on creative development of content based on experience plans to ensure best fit for the medium and overall consumer experience.
Assessment of digital content for proposed channels ensuring they are in line with the planned roles and messaging
Work with our digital specialist in different countries to ensure they input elements to optimise our plan for local market cultures.
Partner with the brand managers to sign off digital content prior to production
Manages digital elements of production – website builds, influencer content production, tech builds (games, chatbot, etc.), social content (or adapt of broadcast content for social)
Develop local market moderation playbook with agency
Oversight of real time content and optimization working with our market social moderators as well as media teams to assess performance of running content and recommend any optimisations
Assess any proposals for real time content production and manage its production where required
Ensure measures for success are defined prior to any digital work being commissioned and that reporting in line with global digital measurement, is provided to key stakeholders at the appropriate time.
Collate campaign performance reports and ensure this information is shared across wider teams so we continually learn and optimize our future campaigns
Collates post campaign content effectiveness learnings for subsequent activity
Knowledge, Skills and Experience
Educated to degree level / business school graduate, or equivalent, with a minimum of 4+ years’ experience in digital strategy and development within an agency or marketing organisation
Work well as part of a team, with the capability to manage with influence at all levels, and can build strong relationships with agency partners and marketing teams within Europe.
Strong intercultural awareness and the ability to build “long distance” relationships is essential.
Working directly in a digital team of 3 people in Dublin within a broader team covering media, content and advertising production. You will be in direct contact with a considerably broader team across EMEA as well as being an integral part of the individual brand teams
International experience is a plus
WHAT ELSE DO I NEED TO KNOW?
Please note that we will only accept applications that are made to us via our Careers site.
If you experience any difficulty when applying please contact myHR@kellogg.com
Please note that the closing date may be subject to change. We will interview suitable candidates as they apply, so please don’t hesitate to take this opportunity to submit your application as soon as possible.
If you would like to be immediately notified of new Kellogg's opportunities, please go to ‘Create or access my profile’ and complete the information required in the ‘Job Alerts’ section. You will then receive email alerts as soon as new jobs are advertised.
The Kellogg Company is an Equal Opportunity Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people.
Title: European Digital Specialist
Location: Ireland-Republic of Ireland-Dublin
Requisition ID: MAR001875
Job Function: Marketing
Job Type: Professional
Closing Date: Aug 19, 2018, 3:59:00 PM
Relocation Assistance: No