Kellogg Insights & Analytics Director LATAM in United States
Leads the KLA Insights & Analytic teams to unlock the commercial value of advantaged insights driven through a deep understanding of data analytics & human behavior.
Directly leads a capability team focusing on integrated analytics and applied behavioral insights.
Supports the Category teams, the CCO, IBP and Integrated Marketing teams.
Owns talent management and competency development across the I&A function within the Region.
Integrated Commercial Analytics
RGM Analytics - Optimize RGM levers (price, pack, promo, mix, and trade) across brands, channels, and customers.
E-commerce Analytics - Enablegrowth with focused data analytics.
Business Drivers Analytics -Identify key business drivers and enable investment choices across teams.
Micro-Media analytics-Optimize targeting and effectiveness of plans and content.
Market Landscape &Performance Analytics - A holistic and consistent approach to identify marketopportunities and assess business performance
Market data strategy andsourcing.
Behavioral Science Insights
Occasion-based foundationaltools, measurement and discovery.
Lead and build behavioralproblem identification capability.
Lead and buildshopper/customer behavior framework and competency.
management of external &internal partners
Data driven modeling.
Deliver standard testing/tracking solutions (includes consumer panel)
I&A Functional Leadership - Leads Core Capability team, directs I&A priorities across KLA, accountable for talent development and career management.
Analytic solutions drive improvements in GSV/$ on trade and brand building investment
Behavioral insights are evident in commercial ideas and customer programs, and are delivering on business goals.
15+ years of progressiveexperience in analytics and insights, with recent experience in datamodeling, predictive analytics and applied behavioral science.
6+ years of seniormanagement/functional leadership experience with strong expertise in driving cross-functionalcollaboration and effectiveness.
Must have strong businessleadership skills
A proven record of drivinggrowth by applying analytics and insights
Track record of buildingcapability and developing organizational leaders
Title: Insights & Analytics Director LATAM
Location: United States
Requisition ID: INS000005
Job Function: Insights and Analytics
Job Type: Executive
Closing Date: Jul 6, 2019, 10:29:00 AM
Relocation Assistance: Yes